Bede’s executive team brings a wealth of technical expertise and many years of operational experience in the gambling sector. Our combined experience covers online, land based, casino, sports betting, bingo, lottery, skill gaming, social gaming and horse racing/ADWs.

Joe Suamarez-Smith

Joe Saumarez Smith (Chairman and Founder)

Joe Saumarez Smith has worked in the online gambling industry since 1999. His management consultancy, Sports Gaming, has advised many of the leading European, Asian and north American gaming companies on strategy, finance, marketing and technology. Joe is a well known investor in gaming businesses and has successfully sold several businesses, including BetAsia and Vegas Insider. Joe has an MBA from the Wharton School of Business, University of Pennsylvania. He has been approved as a key individual by the Alderney Gambling Control Commission, is an approved individual of the Alcohol and Gambling Commission of Ontario and has a Personal Management Licence from the UK Gambling Commission. He is a non executive director of the British Horseracing Authority.

MD Bede Gaming

Dan Smyth (Founder)

Dan Smyth has worked in the online gambling industry since 2003. He studied software engineering at the University of Durham before travelling the world as a professional poker player and web developer. In 2005 he founded Crown Bingo and in 2008 set up Newcastle Marketing Services, one of the leading providers of support services to the online gambling industry. Dan is an investor in several online businesses, including one of the largest online bingo operators in Europe. He has been approved as a key individual by the Alderney Gambling Control Commission. Dan co-founded Bede Gaming in 2012 and is on the company board.

Founder Bede Gaming

Michael Brady (Founder)

Michael joined Cashcade Ltd in 2000 as one of the first employees of the company that launched Foxybingo. He has founded several pioneering online gaming businesses, including launching the first UK online bingo site in 2003. After successful forays into online poker, financial spread betting, online casino and mobile gambling Michael joined Partygaming PLC in 2009 shortly after their acquisition of Cashcade. Michael was appointed Commercial Director of Bingo in 2011 and gained extensive experience of International Gaming markets. Michael left Bwin.Party Digital Entertainment PLC in 2012 to co-found Bede Gaming and now sits on the company board. Michael has a degree in Law and French Law from the University of Birmingham and a Diplome d’etudes juridiques francaises from the Universite de Limoges.



Alex Butcher (MD)

Alex Butcher has been working in the online gambling software space since 2009. After obtaining a First Class Honours degree in Computer Science from the University of Durham, he started his career working on B2B integrations software, moving into financial services, developing derivatives trading platform for a tier 1 investment bank. In 2009 he started work on what became Bede’s first ever bingo product, before going on to architect Bede’s flexible gaming platform and overseeing its direction as CTO. Alex is now MD and continues to lead the development of the company and the growth of its people. Alex’s priorities now lie in?ensuring software security and responsible gaming are key aspects of our products and also in cultivating an open culture throughout the company to drive innovation.

Alistair Boston-Smith

Alistair Boston-Smith (Chief?Strategy Officer)

Alistair has worked for Bede since 2015 and is responsible for defining Bede’s business strategy, winning new business and using market insight to create new business units. He was previously employed as Corporate Development Director at GAN (taking the company public and securing $37m in funding, and owning the US market entry strategy) and as Head of Gaming at Sportingbet plc (responsible for $100m pa in revenue across 25+ markets). He has extensive operator and supplier experience, including commercial pricing, industry contractual relationships, product development and marketing.

Head of People & Operations Bede Gaming

Paul Devenney?(Head of Operations)

Paul has worked at Bede since 2012, joining as a software architect involved in the creation of the initial player platform. Since then he has worked in multiple areas across the business, including designing Bede’s incident management response processes and business continuity management system, as well as working as a product owner. Before joining Bede, Paul worked as a Software Consultant for 11 years, working end to end across the lifecycle from technical presales, requirements and design, to software implementation and deployment. During this time Paul has conducted implementation projects for a diverse range of clients, including VISA Europe, KCA Deutag and The Berkeley Group. Paul now heads up the operations side of Bede where he is responsible for driving operational efficiency and improvement.

John Dougal (CFO)

John Dougal joined Bede as Chief Financial Officer in July 2017. He brings a wealth of finance, commercial and operational experience from a number of senior roles in high profile, multinational, blue chip companies, including Electrolux, G4S and Working Links, where he had responsibility for M&A activity, contract negotiation and business transformation. John is a Chartered Accountant and has an MBA from the University of Durham.

COO Bede Gaming

Paul Dinning (VP Engineering)

Paul Dinning joined the executive committee?in August 2016. Paul?came to?Bede from Sage UK where he served as Development Director for all the Payments businesses within the Sage UK portfolio. Prior to that he had a number of senior technology positions within a Tier 1 investment bank based in New Jersey and Connecticut with a focus on efficient use of balance sheet assets. Paul has spent the last 15 years living in Brooklyn NY?before relocating back to Newcastle to take up a leadership role in Sage UK’s first financial services regulated business. Now as VP Engineering, Paul leads the technology operations side of the business and is responsible for driving efficiency and innovation?across our delivery teams.

Ross Haselhurst (Commercial Director)

Ross Haselhurst joined Bede as Head of Platform before becoming Commercial Director in 2017 and joining the Executive team. Ross has over 15 years experience in the software industry and has held senior positions at telematics pioneer, Insure The Box, which in 2015 was acquired by Japanese conglomerate, Aioi Nissay Dowa Insurance. Prior to that, Ross served as a senior consultant with leading consultancy firm, Waterstons.

Product Director Bede Gaming

Sarah Hitchcock (Product Director)

Sarah joined Bede in 2012 and has been at the forefront of the gaming industry for eight years. Sarah owns the product strategy and vision, and works hand in hand with engineering, sales and marketing to drive product success. She?lead the design and curation of the cutting edge products at Bede, and her passion for them shines through. Sarah and her team work very closely with all our clients to ensure visibility and successful delivery of our product roadmap.